HRM

Human Resources came to The Agency without a defined brand, and came away with a classic campaign that perfectly captures who they are. Employees at Human Resource Management (HRM) are the People Fuel of KU.

The People Fuel campaign helped to change perceptions of Human Resources, and show faculty and staff how HRM fuels thinkers, dreamers, and doers. It culminated with this anthemic video, which was a blast to make. I even got a chance to try out voice acting!